Wise information from my business colleague/strategist:
Professional Women In Business, do you feel like sometimes you have lots of clients and at other times, there is nothing? What’s the secret to having clients consistently?”
My answer is something I call “A.B.M.” Always Be Marketing! If you want a full roster of clients in 6 months, you must be marketing TODAY and every day. And not just once in a while, but consistently.
If you don’t set things up to be systematic, then you won’t stay on track. And if you don’t stay on track, you won’t market consistently. And if you don’t market consistently, then you won’t take action and get results consistently. That means that you’re going to have a much harder time keeping your practice consistently full, UNLESS you set things up to work on their own, with a little tweak from you here and there. This includes all professional networkers and not just professional women.
It’s necessary to create a system around your marketing calendar, so you always know what to do…
And, from me: That’s another reason that XC is such a powerful marketing tool. It literally is a force to ensure that monthly, you are actively marketing!