By Audrey Burton

Small business owners attend networking events to get clients. Much of the time, it doesn’t work the way they anticipated, and they often give up before really determining why it didn’t work. They move to a different group and are destined to repeat the same mistakes.

First of all, let’s talk about networking basics. In order to get the maximum bang for your networking buck, join a group where your target market gathers and keep showing up. That means to go to every event you can possibly attend over and over so you can build relationships with the other members and they grow to trust you. You are not just looking to get clients directly from the group though; you want them to refer others to you, so that relationship is very important. Also, you need to stick with it for at least several months (depending on the frequency of the meetings), bringing the same consistent message. (more…)

By Sri Dasgupta “How do I connect with someone quickly?” This may seem like a simple question, but it’s actually a little more complex — and perhaps you know that already. When I work privately with clients on such a topic, it takes a few months! Still, here are two steps you can take right
Read More …

By Minesh Baxi Use these 10 questions to determine how focused you are on Networking I have at least 400 people in my network who receive information from me at least once a month I have a compelling 30-second commercial I focus more on selling through my relationships than on selling to people directly I have
Read More …