Let’s dive right into the mistakes professional business women might be making.

Using Social Media as a bullhorn

Since it’s very inception social media required a dialogue to actually work. I’m not saying you won’t get fans and followers but the meaningful conversations that turn clients into raving fans does not happen.

Fail to get professional help

I recently wrote a blog post about this. In the same way you don’t trust some guy off the street to babysit, trusting your friend’s child to take care of your brand could be a disaster.

Misunderstanding role of Social Media in the marketing mix

Social Media does not function in a silo. It works best as a complement to your other marketing efforts. Are you doing any of these mistakes? If you are doing these mistakes you’re probably also making mistakes in your lead generation techniques. How are you getting your clients? Is the going a little slow? Check out Daphne Wells of Growth Business Consulting and her client attraction program. She has a great (free) video series that talks about the 3 biggest lead generation mistakes and how to overcome all of them! Check it out here. After you get all the clients you can handle turn them into raving fans on social media! Until next time!

 Posted by jmb