3 Social Media Pitfalls That Lose Money

Let’s dive right into the mistakes professional business women might be making.

Using Social Media as a bullhorn

Since it’s very inception social media required a dialogue to actually work. I’m not saying you won’t get fans and followers but the meaningful conversations that turn clients into raving fans does not happen. Bullhorn

Fail to get professional help

I recently wrote a blog post about this. In the same way you don’t trust some guy off the street to babysit, trusting your friend’s child to take care of your brand could be a disaster.

Misunderstanding role of Social Media in the marketing mix

Social Media does not function in a silo. It works best as a complement to your other marketing efforts. Are you doing any of these mistakes? If you are doing these mistakes you’re probably also making mistakes in your lead generation techniques. Let's change this How are you getting your clients? Is the going a little slow? Check out Daphne Wells of Growth Business Consulting and her client attraction program. She has a great (free) video series that talks about the 3 biggest lead generation mistakes and how to overcome all of them! Check it out here. After you get all the clients you can handle turn them into raving fans on social media! Until next time!

Posted by jmb

Aug.14-15| A MasterMind Conference For Women

Bonnie Ross-Parker, Networking Consultant/CEO-Founder of Xperience Connections, is one of many talented speakers for the “Pink Power MasterMind Conference.” Pink Power is an event for professional business women, dedicated to improving performance by focusing on core areas such as personal branding, equal rights, wellness, sustainability, social media and the three major “ships” that will change
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The Question Without An Answer

I hope you’re curious. What IS a question that doesn’t have an answer? It’s not a riddle. It’s one word. And, you and I and everyone who is sitting and reading this blog has expressed this question over and over again without any definitive conclusion. The question is simply this: Why? As Baby Boomers,
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Problems Scream for Attention

“The job of a problem is to get your attention.” Wendy Ellin Did you ever stop to consider that problems have jobs? Well, the more I thought about Wendy’s comment, the more sense it made. Think about it. For example. You don’t get along with a colleague at work. (problem) And, it sure draws
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Someday IS Today!

Someday, I’ll write the book that I’ve been thinking about. Someday, I’ll lose the weight I’ve gained. Someday, I’ll take that computer class everyone recommends. Someday, I’ll finally make arrangements for that long overdue vacation. Ever stop to consider that the some days of our lives never go away? They haunt us, remind us of
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Remain In Integrity

Lately I’ve been noticing what, in my business, brings me happiness, joy and makes me feel high. The list is actually growing. I’m falling in love with my business all over again. Have you ever stopped to look at what makes you happy in your marketing while maintaining your integrity? I continually look for happiness
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Education Topic for May

Here’s to the women of the Smyrna, Powder Springs, Acworth and Marietta Xperience Connections! Together they have amazing accomplishments and many successes. Our topic for May was on defining success. You will see several subjects mentioned many times – family, yourself and giving back. As you look over the list, think about YOUR definition of
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Using Social Media: Automated vs. Scheduled Messages

You might have heard that it’s bad to automate your messages on social media. That doing it that way won’t net you any results. You might have heard that doing it that way will only make it harder to connect with you on social media. That’s completely true. And that’s completely not. Social media is
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Do You Use Your Sleep Mode?

The other night I was at my computer. The busy week had kept me working later and more intensely than usual and although I was actually ready for bed, I still had a few edits and emails to finish before the day ended. I was busy at work, trying to stifle a yawn when suddenly
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Does Bone Loss Begin After Weight Loss Ends?

Surprising Finding: Professional business women, are you struggling to lose weight? Many who are transitioning through menopause are fighting belly fat. Many more professional women are struggling to lose 5% to 15% of their weight for health reasons. But even something as important as weight loss comes with some important considerations. A new study in the
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