KNOW YOUR COMPETITION

 For the month of August, our education topic was about knowing your competition. As professional business women, it’s important to know how your product/service stacks up against the competition. What makes you more desirable or valuable to the potential customer or client? Consumers are looking for the best value for their dollar in any economy.

Comments from attendees at Dr. Cheryl Langley, XC Leader for Marietta/East Cobb: 

• “It is VERY important to know how to serve your customers.”
• “Market Research is one thing, but all you need to focus on is your client.”
• “You can’t be all things to all people.”
• “Practice “Coopetition” – cooperating with your competition by cross referring in areas outside your expertise
• “Build Relationships based on abundance.”
• “Bring your unique skills to the table.”

Comments from attendees at Jennifer Ries-Poulson, XC Leader for Historic Roswell:

• “Being aware of our competition is extremely important in knowing what services they provide in order for us to improve our own or provide additional services, allowing us to stay one step ahead of the game.
• Everyone has to deal with competition in business, but providing a service above and beyond any of the competitors will get you the attention of potential clients and make you a winner.
• From a different angle, our competitors are not necessarily seen as competitors, but rather an ally helping in providing the services that are needed by others.
• Many of us within the same industry are in it for a common cause and if one organization cannot provide a service that is needed by a client, then the client should be referred to another organization that can. This way we are seen as working as a united front to provide the best service for the customer.”

Take the time to look at your own company as a consumer. What do you offer that the competition does not? Looking to your competition can provide valuable insight into how you can improve customer service and value.

CINDY ELSBERRY
www.bumblebeeva.com

 

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