Network with Integrity
Improve Performance – Network with Integrity | #JOC Blog
You’ve heard the message! You HAVE to network to expand business! When you build relationships, you create top of mind awareness. When someone needs a new car, you
Learn the tips and tricks for making more effective connections – from America’s ~ Bonnie Ross-Parker, CEO/Founder of “The Joy of Connecting” (JOC).
want them to immediately think of you. What can you implement during and after networking events that can begin laying the foundation for better results?
Focusing on the following strategies with conviction and consistency, will help you stand out in a crowded marketplace. They are: initiate conversations, be memorable and follow up. Exchanging business cards will not get you the results you want. It’s the positive impression you leave behind that is critical to the outcome you want.
Ever been to a networking event and find yourself feeling isolated and conspicuous? Ever notice someone else that is also by him/herself? In both circumstances, initiating a conversation is the perfect door opener. When you rescue someone, they will remember you. Extend your hand, ask about their profession, what they may have done previously, how they got started, what they enjoy most about their work, etc. It is likely that person will return the favor and give you a chance to talk about your dealership. Then exchange business cards.
Want to be memorable? Be a great listener. Use eye contact. Wear something unusual that creates curiosity. Offer compliments. Volunteer. Extend invitations. Express gratitude.
The sale is in the follow up. Introduce someone you meet to someone you know. Invite someone you know to someone they need to meet. If warranted, reach out within 48 hours – a written note on letterhead, a phone call or email. Do what you say you’re going to do. Share an article of value. Find a reason to stay connected.
People do business with people who bring value, who show interest in them and who exemplify integrity above all other attributes. Be that person and anticipate increasing sales.
Leverage your relationships and the money will follow!
